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You spent three months documenting every component in your design system. Usage guidelines, do's and don'ts, code examples, accessibility notes…

Five years ago, adding trust badges near your CTA was a conversion hack. Now it's expected. Skip them and people assume you're sketchy.

Most designers think user research requires a dedicated researcher, a lab, and a budget they don't have. So they skip it and design based on assumptions

Most teams need about 30-50 core values, not the 300+ I keep seeing in design systems.

You start with a primary button. Simple enough. Then someone needs it in dark mode, so you make primary-dark. Then you need hover states…

Most teams approach accessibility like it's a final boss fight. You build the entire product first, then someone says "we need to be WCAG compliant"…